Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

乔纳森·弗兰岑（Jonathan Franzen） 美国小说家、随笔作家。 1959年生于伊利诺伊州。1996年在《哈泼氏》杂志发表长篇随笔《偶尔做梦》，从此受到广泛关注。迄今为止，出版有小说《纠正》《自由》《纯洁》，回忆录《不舒适地带：个人史》，以及随笔集《如何独处》《地球尽头的尽头》等。凭借《纠正》获得普利策奖提名和美国国家图书奖。

In The End of the End of the Earth, which gathers essays and speeches written mostly in the past five years, Jonathan Franzen returns with renewed vigor to the themes―both human and literary―that have long preoccupied him. Whether exploring his complex relationship with his uncle, recounting his young adulthood in New York, or offering an illuminating look at the global seabird...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

Reissued on the tenth anniversary of its publication, this classic work on our environmental crisis features a new introduction by the author, reviewing both the progress and ground lost in the fight to save the earth. This impassioned plea for radical and life-renewing change is today still considered a groundbreaking work in environmental studies. McKibben's argument that th...(展开全部)

Reissued on the tenth anniversary of its publication, this classic work on our environmental crisis features a new introduction by the author, reviewing both the progress and ground lost in the fight to save the earth. This impassioned plea for radical and life-renewing change is today still considered a groundbreaking work in environmental studies. McKibben's argument that th...(展开全部)

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)